Ford See 20% US Sales Rise
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Ford has released details that it has seen improvements in it’s market share of the US. The US car manufacturer announced that they sold 155,954 vehicles in May. This figure is a 20% increase on April sales, however, it’s a 24% decrease on sales from the same month last year.
This rise in sales could be down to the decrease in sales from other car manufacturers like General Motors and Chrysler who have both filed for bankruptcy.
The day after they filed for bankruptcy, General Motors released their sales figures. They reported 191,875 vehicles sales last month which is a 30% drop on May 2008 sales, however, this is an 11% rise on last months sales. The likes of Hummer, Saab, Saturn and Pontiac, all of which GM are planning to sell on, proved to be the worst sellers of the month.
As for Chrysler, they filed for bankruptcy on April 30th and announced that they saw 79,010 sales from May which is a 47% decrease in US sales from the same month in 2008. They said that a huge number of sales were a result of price cuts from a number of dealers that are not going to sell Chrysler cars after next week.
Ford is attempting to take advantage of the current situation by changing their vehicle production strategy. They plan on increasing their production over the next two quarters by 52,000 vehicles.
All car manufacturers are seeing a decrease in sales due to the current credit crunch, but the drop in sales is not just down to public sales. Corporate sales have also been on the decrease, companies that offer Ford leasing aswell as a number of other makes such as Peugeot leasing are buying less cars because they are being hit by the credit crunch. THe big problem is that when a customer wants to buy a car, they rarely think about leasing a car, which is normally the cheaper option.
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