Eight General Motors Brand Names: 1 Or Two Too Many?
Where Do You Live?
Plenty of folks are speculating about GM’s future. In the event you take all the press reports at heart, you would think that Basic Motors is on life support. Really frankly, the opposite is accurate specifically when you look at the global picture. In 2005, “the General” sold a lot more than 9 million cars worldwide, the very first time the automaker reached that figure since 1978. Yes, U.S. auto sales are down and some are calling for GM to decrease its a lot of makes, presently numbering 8. Who must GM let go? Or, really should Basic Motors stick with the game plan and maintain all 8 models?
For the record, GM’s 8 brand names are: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer, and Saab. You could take Saab out of that pack as the Swedish automaker (despite the fact that fully owned by GM) builds couple of vehicles in North America. Still, GM includes Saab in its marketing schema so we’ll maintain them in for argument’s sake.
Clearly, Cadillac is GM’s luxury division; Chevrolet is it’s budget or “All American” division; though GMC could be the truck division. Beyond that, there is much muddling of divisions, but Buick can be a maker of “near luxury” autos (Cadillac lite) while Hummer is GM’s specialty truck division. The Saab line is a bit confusing as it as soon as was a legitimate European division. Now, the make is chiefly featuring rebadged GM and Subaru automobiles with tiny original models to show for it. Finally, Pontiac and Saturn duplicate very much of what the other divisions do, even though the Saturn mystique of “no haggle pricing” gives the make a specified aura to it. That leaves Pontiac.
Pontiac, like the recently killed off Oldsmobile title, is most likely one from the most vulnerable on the genuine “American” makes. Saturn will survive because its dealer network is tops and consumer satisfaction ranks up there with Lexus.
Ultimately, the Saab brand will most likely die very first. Outside with the U.S., especially in Europe, Opel is a recognized brand and an significant GM make. Word has it that some of Saab’s production will shift to Germany and certain rebadged Opels will begin to sport the Saab brand. Let’s just say when that occurs, there is little cause to continue making Saabs. Let the Saab title die with dignity. Why spoil it by selling rebadged Opels as Saabs?
Personally, I feel GM must leave well sufficient alone with its remaining American manufacturers. I wasn’t in favor of Oldsmobile’s demise and I am not in favor of killing off trusted brands. GM is retooling its operation as old designs are killed off and as new or revived models step in. Appear for that Chevy Camaro, Pontiac Firebird, Saturn Sky, as well as the Buick Enclave to aid spark their respective divisions to renewed glory. Am I living a pipe dream? Maybe, but at least my imagination is going in a positive direction.
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